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What The RIGHT $ong Can Yield - Whitney Houston



Primary Wave owns about 50% of Whitney Houston's estate and along with Clive Davis, are behind the creative for the upcoming Christmas film based on Whitney's life and work.


They recently bought about 60 songs from songwriters, Shannon Rubicam and George Merrill also knows as artist duo Boy Meets Girl. The deal is estimated to be worth around $50 million to $100 million dollars.


Boy Meet Girl are prolific songwriters indeed but it is clear that the impetus and keenness on the part of Primary Wave to complete the deal are due to the fact that Rubicam and Merrill wrote, "How Will I Know" and "I Wanna Dance With Somebody".


Primary Wave paid 8 figures for a catalog with two Crown Jewel songs. That is why it is important to keep writing and keep selling and licensing. The more songs you have and (real) marketing you do around them, the more they are worth later on.


What is "real" marketing? B2B marketing is to music supervisors, publishers, production music platforms, and other producers/artists -- entities who want to use your music and will pay substantial fees to use it.


B2C of course is to your fans. It takes both to grow your profile, but it only takes B2B to make a living which is why we give it priority.


Set weekly goals for your song pitching. Reorganize your songlists by genre and make the experience of receiving epks, song reels and landing pages with song links, exciting and enjoyable for your intended recipients.


Songs That Work has an entire section in the Class Slides that deal with how best to present your songs! Take a look at Module 4 - Market in Media, Brands and Enterprise.




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