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US Music Revenues on the Rise

On a retail basis, recorded music revenues in the US (money spent on streaming subscriptions, as well as physical and digital music), grew $1.5 billion or 27% year-on-year, to $7.1 billion in H1 2021 (from $5.6 billion in H1 2020). The growth in the recorded music market in H1 was primarily driven by music streaming, including paid subscription services, ad-supported services, digital and customized radio, as well as licenses for music on Facebook and digital fitness apps, which in total, grew 26% to $5.9 billion in H1 2021.

What does this mean for indie musicians like us? It means you want to get your music in platforms that have a Use Case Proposition and you want to be creating music that has a Use Case Proposition. In the "before times" my friends who owned dance studios and other businesses might use your music to teach a class and you may have been paid thru your PRO for it or you may not have, but now you will know if your music is used on Peleton, or in the Calm app. Don't change who you are as an artist. Just become an artist with different offerings for different clients. We have a song that we still get publishing revenues on that was used in a food show on Netflix about eating your way through the far east. It is good to diversify.


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