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Tunecore has paid out 221 Mil to Artists in 2021/TikTok distro thru Tunecore Large Part

Aside from paying out normal streaming royalties to artists, TuneCore reports that its ‘Social Platforms’ service, launched in November to let DIY artists distribute music to social platforms like TikTok and Instagram, “has seen immediate success”.

The platform points to Lauren Spencer-Smith as a specific artist success story, noting that Spencer-Smith scored a viral hit with her single Fingers Crossed, which has seen 32 million views on TikTok.

The song has had over 151 million streams on Spotify alone, hitting the Top 15 on the Billboard Global 200 and Top 20 on the Hot 100, while debuting at No.5 on the Emerging Artist Chart. In the UK it climbed to No.4 on the weekly UK chart.

Spencer-Smith has also amassed 10 million monthly followers on Spotify, and recently signed to Island Records in the US.

Other artist success stories cited by TuneCore include Nashville-based Alexandra Kay, who has been self-releasing music through TuneCore since 2015.

Kay launched a “Coffee Covers” series on TikTok during the pandemic, which went viral, and saw her followers on the platform grow to 2.9 million.

The artist has also gained 600,000 monthly listeners on Spotify, according to TuneCore.

Meanwhile, Houston-based rapper Queendom Come reached 56 million streams on Spotify with her song Then Leave, after which, she saw a “250,000% leap in royalties”, according to TuneCore.

Last month, TikTok confirmed to MBW that TuneCore has been picked as its distribution partner for its new SoundOn distribution service.

Artists who upload their music to TikTok SoundOn will then have that music distributed to other platforms (Spotify, Apple Music etc.) via TuneCore.


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