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TikTok Teams With MACRO to Launch Incubator Program for Latinx Creatives

The 10-week program announced ahead of Hispanic Heritage Month (Sept. 15 - Oct. 15) will focus on nurturing and developing 150 talented Latinx creators and music artists.

"We're driven to spotlight and support Latinx talent with a platform that amplifies their voices and a community that is moved by them," TikTok said in a statement. Colombian star J Balvin will be the premier speaker at TikTok Latinx Creatives.

"Building on the success of our MACRO x TikTok for Black Creatives program, we are thrilled to again partner with TikTok to identify and develop the next generation of Latinx entertainers," Stacey Walker King, MACRO's chief brand officer, said in a statement. "As a company, we have had much success in championing storytellers and giving them a platform to tell their stories and build businesses. We look forward to discovering new talents through this industry leading program."

From now until Sept. 8, Latinx TikTok creators who meet the eligibility criteria can apply for the program here. Finalists will be named later this month.


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