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TikTok names certified Sound Partners including Songtradr, MassiveMusic, UnitedMasters and Epidemic

According to TikTok, in addition to its Commercial Music Library, which includes over 150,000 pre-cleared, royalty-free tracks “sourced from emerging artists and top-tier music houses”, the certified Sound Partners introduced today (October 7) can “help [brands] leverage the unique potential of TikTok’s sound-on environment at scale”. The Sound Partners fall into two sub-specialties: Custom Sound and Subscription Sound – to support what TikTok says is “a variety of campaign objectives, from building a sonic brand identity to developing an evergreen content strategy for TikTok”. Partners include: KARM, a global music production company specializing in custom tracks on TikTok. MassiveMusic a creative music agency that creates and curates music, sonic branding solutions and music management for global brands such as Nike, Heineken, Apple and UEFA. The Elements Music, a music and sound agency specializing in producing music for brands “that’s crafted with the same attention to detail as records produced for major-label recording artists and feature films”. Stockholm-headquartered production music house, Epidemic Sound. Los Angeles-based B2B music licensing marketplace, Songtradr. Independent music distribution platform, UnitedMasters.


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