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Spotify Experiments With New NFT Display/Sell For Certain Artists

The feature is available to a small group of US users. Those within that group can scroll past the songs section of the page and tap on an NFT, which will pull up a larger image of it. A “See More” icon will bring the user to the NFT marketplace OpenSea, where they can purchase it. Right now, Spotify isn’t taking any cut of artists’ NFT sales.

Steve Aoki and The Wombats are among those currently displaying NFTs on their artist pages, the publication reported.

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a Spotify spokesperson told Music Ally.
“We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”


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