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Spotify Establishes "Spotify Island" on Kid Gaming Platform Roblox

Spotify is officially launching a virtual presence on kids gaming platform Roblox. In doing so, the company says that it becomes the first music-streaming brand to have a presence on Roblox, with the launch marking its entrance into the metaverse sector.

Spotify’s presence on Roblox is called ‘Spotify Island‘. The company explains that, through this interactive world, it plans on “creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch”.

Through Spotify Island, Spotify says that it is “creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise”.

The announcement adds: “Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead

Virtual merch has been a major way that artists have been able to create revenue especially during the pandemic when in person events have been off the table.

Roblox has served as the platform for virtual performances by artists like Lil Nas X, 21 Pilots, David Guetta (in partnership with WMG), and 24KGoldn, and has also worked with artists like Zara Larsson and KSI.

There are no details as yet on the scope of these deals with artists and whether your indie artists will also be able to participate in the metaverse side on Roblox.


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