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Splice partners with Chinese owned African music streaming platform, Boomplay for Soundpacks

The deal will see the two companies introduce a new series of sample packs and collections from Afrobeats artists, called ‘Beyond Afrobeats’.

Splice’s collaboration with Boomplay marks the music creation platform’s second music streaming partnership in six months.

In October, Splice teamed up with SoundCloud to launch an emerging artist program called Nova.

Splice, which claims to be used by over 4 million people, offer a library of over 2 million sounds, samples and plugins.

It adds that Boomplay’s catalog comprises over 72 million tracks through over 4,000 partnerships with labels and distributors both internationally and locally.

Boomplay is jointly owned by two large-scale Chinese companies, Transsion Holdings NetEase as part of their Transsnet Music Limited JV.

According to Boomplay and Splice, their partnership will allow “new entrants” in the music industry to participate in the ‘Beat Battle’ competition using sounds from the likes of Nigeria-based producers Mystro, LeriQ and Dunnie.

The companies also say that contestants will gain access to varied promotional resources such as in-app visual ads, playlisting and more via the Boomplay and Splice platforms.

The submissions start today (April 25), and entries will close on May 2, 2022. Sign up at Splice to be on the mailing list to learn more about the Beat Battle.

“As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and expose African talents and their music.” Tosin Sorinola, Boomplay

“We are truly excited to partner with Splice to provide existing and emerging talents access and resources that will bring their creative vision and aspirations to life and help them reach a global audience,” said Tosin Sorinola, Director of Artist and Media Relations at Boomplay.


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