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Records Beat Streaming When Streaming Is Handing You An L

Pressing a short run of signed vinyl is THE BEST thing you can do to support your new music release. Your supporters WANT to purchase something tangible to support you and are willing to pay, $30 or $40 dollars to show that they are riders for your movement.

In your STW program go to the section called:



to find out the places where you can upload your music and have it pressed into vinyl records.

At vinyl's low point, in 2005, it brought in just $14.2 million. Then it started growing – to $88.9 million by 2010, $243.8 million by 2014, $419.2 million by 2018. By 2020, vinyl accounted for $643.9 million, or 5.3% of the U.S. recorded music business. Last year it was worth $1 billion – 70 times as much as in 2005. It even brought in more revenue than Latin music in the U.S. (although not internationally). And signs suggest it’s growing fast.

A few weeks ago at the Music Biz conference, MusicWatch founder Russ Crupnick presented a new consumer research study on the topic, “Revelations About the Vinyl Revolution,” about where this growth is coming from and why – as well as how the business might expand. (The study was funded by the Music Business Association and the RIAA.) Based on more than 1,400 consumer surveys, including more than 900 vinyl buyers, the report segments the market of vinyl buyers according to how long they’ve been collecting (38% more than a decade, 30% between three and 10 years, and about a third less than two years) and how often and why they buy. Although we tend to think of vinyl buyers as a particular tribe, there are more of them than most people realize – 17.6 million in the U.S. That’s more than a third of the number of Americans who bought tracks as downloads at the peak of that market. And although 26% are “veteran and committed,” there are also consumers who focus more on packaging (26%) and artists (20%), as well as pop fans (12%) and “new occasionals” (15%).


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