top of page

Pro Tools (Avid) being Sold to Private Equity

In a interesting move that has sent ripples through the music and film industries, Avid Technology, the parent company of the beloved music creation tool Pro Tools, is set to be acquired by private equity firm Symphony Technology Group (STG) in a deal valued at approximately $1.4 billion, including debt. This all-cash transaction, expected to close in the fourth quarter of 2023, has left many wondering about the future of Avid's creative innovation and the fate of its flagship products.

Founded in 1987, Avid has played an integral role in shaping the landscape of audio and video software and equipment. The industry has long held Pro Tools as the gold standard for music creation, with countless hits and award-winning albums being crafted using this powerful tool. Even the most prestigious events like the Grammy Awards and the Academy Awards have seen Avid's influence, with nominated records and films being produced and edited using Avid's technologies.

The acquisition by Symphony Technology Group, a mid-market private equity firm, presents a mix of anticipation and uncertainty. One of the pressing questions on many music minds, is how this shift in ownership will impact Avid's dedication to creative innovation. Will we witness a new wave of software iterations, perhaps even integrated with cutting-edge AI technologies? Will the beloved Avid products continue to stand strong in an increasingly competitive DAW market?

It's natural and right for concerns to arise when a creative powerhouse is acquired by an entity not inherently linked to the artistic realm. The stereotype of private equity prioritizing financial gain over artistic integrity is one we see playing out again and again. Since the pandemic, private equity firms have shown increased interest in the music industry, from music catalogs to hardware and software.

The core question revolves around whether Symphony Technology Group will uphold Avid's legacy of innovation and its dedication to empowering artists. Will they recognize the unique needs of musicians, producers, and filmmakers and continue to develop products that serve them best?

The Avid community, along with the broader music and film industry, will be watching closely as this acquisition unfolds. Hopefully, creativity and productivity will remain at the forefront of their future products and releases.


bottom of page