Blockchain-powered financial platform Opulous has partnered with rapper Lil Pump and EDM star KSHMR to let fans invest in the artists’ music via crowdfunding platform Republic. Through the offering of Security NFTs (S-NFTs), a term coined by Republic to describe a non-fungible digital asset, offered and sold as a “security” (as defined by the Securities Act of 1933 and the Exchange Act of 1934), users are able to invest directly in artists’ music “for as little as $100” via Republic’s platform.
As part of the first wave of releases, Lil Pump offered fans the chance to invest in his single Mona Lisa (feat. Soulja Boy), produced by Jimmy Duval. The shares went on sale November 4, and after just two hours of being made publicly available, the track reached its maximum funding goal, selling out at $500,000 to 927 investors.
Owners of the NFT will receive royalties every time the song is streamed across streaming platforms or played on the radio, TV, movie, or video game. Republic is an equity crowdfunding platform based in the US, which has facilitated over $500 million in investments from over one million global community members. Built on the Algorand blockchain, Opulous closed a $6.5 million funding round in June and also recently struck a partnership with cryptocurrency infrastructure provider Binance to let artists sell non-copyright NFTs via Opulous. Speaking last month, Opulous founder Lee Parsons, added:
“Opulous is excited to help artists invest in themselves and their art without the need for mainstream financial support such as banks or label deals that take the majority of money they’re due.“Instead, our ongoing campaigns on Republic will enable fans to invest directly in the music they love so that they can keep creating and build their career into something sustainable and rewarding.”
#STW sees this as totally game changing. Taking investment against the work you are creating that you don't have to pay back is a great way to have enough money to market and present music in the way you would like. You can prime your audiences toward investing in your career in this way every time you create something of value. You will know when they are ready and open for this type of investment because they themselves will be alluding toward it!
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