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deadmau5’s PIXELYNX is Hiring Up In A Big Way

PIXELYNX, a music metaverse platform founded by Joel Zimmerman, aka deadmau5, and Richie Hawtin, has announced a raft of new hires.

Richard Sanders has been named Group Strategy Advisor for the Advisory Board at the platform, which was originally unveiled in 2021.

In addition to Sanders, Paul Joffe joins the company as COO, Steve Wakeman is named Head of Production, Zac Alcampo takes on the role of Creative Director, Pal Chohan is VP of Audio Systems and Music, and Jaime Valls Vigil will be PIXELYNX’s Games System Designer.

Cited as a “key member” of PIXELYNX’s Advisory Board by the company, Sanders was most recently CEO of TIDAL.

Sanders also previously spent five years as President of Kobalt Music Group, leaving in 2017, and has held further roles as Chairman of Sony Music International, President of Global Marketing/CMO SonyBMG, and has served in leadership roles at companies such as RCA and V2.

Paul Joffe served as the GM of Games at Sony Pictures Entertainment, and is the Founder of educational app development company Kid Awesome.

Los-Angeles and London-based gaming venture PIXELYNX was launched in 2021, alongside news of a seed funding round that raised $4.5 million.

PIXELYNX was founded by Richie Hawtin, Joel Zimmerman aka deadmau5, along with music and gaming industry veterans Ben Turner, Dean Wilson and Inder Phull.


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