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Bruno and Anderson's Silk Sonic Will Be In Game, Fornite in partnership with Atlantic

The ‘Icon Series’ launch includes new in-game outfits for players, an in-game radio station, and a player tournament.

It launches (February 3), and allows players to tune into the new station inside cars and listen to tracks from the An Evening with Silk Sonic album, with funk icon Bootsy Collins as radio host.

Kevin Weaver, President, Atlantic Records, West Coast, said: “Gaming has become a key touchpoint for music marketing and it’s crucial that we’re meeting fans where they live – which means hours and hours of immersive gameplay on platforms like Fortnite.
“Working with the band to execute their creative vision, for this incredible multi-faceted and first of a kind activation with our amazing partners at Epic Games, has been such a massively rewarding experience and I can’t wait to see it all brought to life.”


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