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Apple has acquired Classical Streaming Service Primephonic




The Dutch startup, which maintains offices in Amsterdam and New York, will shut down its service on Sept. 7, with plans to launch a dedicated experience for classical music fans in 2022.


“Primephonic has always been a very mission-based, purpose-driven organization to create a better future for classical music in a digital era,” says Thomas Steffens, Primephonic’s co-founder and CEO. “To scale it to a global level with millions of users, we needed a partner with a much better reach than we have. Among those we really have felt Apple to be the best partner, they’ve always been the most serious about classical music and have a strong commitment to quality which really overlaps with the typical discerning classical audience. We really believe that this transaction will accelerate the degree to which classical listeners worldwide stream their music.”

Current Primephonic subscribers will be offered a six-month free trial of Apple Music and will have the ability to port their playlists over to Apple Music. Primephonic’s most popular playlists have also been brought over to Apple Music to provide an easier transition for those customers.

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