Four time Grammy Award winner Anderson .Paak has launched a new record label called APESHIT INC. in collaboration with Universal Music Group (UMG). APESHIT INC. will be based in Los Angeles and it says that it will announce details of the label’s debut signings and releases shortly.
Anderson .Paak says that his vision is to create a label that “will showcase all genres” of artists and “push musicians that play instruments to the forefront”. Referring to the label’s name, .Paak stated: “APE stands for Anderson .Paak Empire.”
“I was going to shows and realized that less and less I was seeing actual performers. Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, said: “UMG has always strived to be a home for music’s best creators, innovators, disrupters and entrepreneurs, and one that operates globally to help artists expand their creative and commercial opportunities. “Anderson .Paak has consistently created award-winning, culture shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”
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